Three Giants in Chinese Educational Industry Cofound Innova Press Limited


August 22, 2017, Beijing–FLTRP (UK) Limited, Hujiang Education & Technology (Shanghai) Corporation Limited and Elite Concept Holdings Limited have reached an agreement to found a UK-based publishing company named Innova Press Limited. The key missions of Innova are assisting students all around the world to prepare for work or study in English, and providing teachers with training and support for all its innovative products. Leveraging the strengths of its shareholders, Innova is also well-positioned to publish high-quality innovative Chinese language teaching materials and materials about China and Chinese culture for an English-speaking audience.

The idea of establishing this UK-based publishing house originated from the founding of FLTRP (UK) Ltd. Ms Fan Xiaohong, President of FLTRP (UK) and the host of the ceremony, remarked in her introduction: “Three years ago, as the President of FLTRP (UK), I started thinking about a better way to take advantage of FLTRP and to develop our business in the UK and even Europe. It was around that time that I started to picture and plan for a new publishing house.”

With the support of Hujiang and New Oriental, the plan soon became a concrete proposal. “The FLTRP–New Oriental–Hujiang partnership is a milestone in FLTRP’s quest for innovative cooperation. We three join hands together with an aim to better meet learners’ needs around the world with high-quality ELT and CLT materials, as well as to provide readers with innovative books on China and Chinese culture. We will be dedicated to making Innova a model in the Sino-UK creative industry,” said Mr Cai Jianfeng, President of FLTRP.

*Mr Cai Jianfeng, Presiden of FLTRP 

The world of English language learning and publishing is changing, and a new ELT publisher is badly needed. FLTRP, Hujiang and New Oriental, as the leading publishing and education enterprises in China, are aiming to combine their strengths and resources. Based in the UK, Innova will be well-positioned to target global audiences and become a strong platform for further cultural exchanges between the two industries and countries.

“We are excited about this partnership with FLTRP and New Oriental, which facilitates our mission of providing first-class online learning products and services for the global audience,“ said Mr Fu Cairui, President of Hujiang Ed Tech.

*Mr Fu Cairui, President of Hujiang Ed Tech

“We are proud of our joint efforts with FLTRP and Hujiang in establishing a brand-new publishing company, which will definitely help to enrich New Oriental’s business scope and enhance our reputation on the global stage,” said Mr Yu Minhong, President of New Oriental Group.

*Mr Yu Minhong, President of New Oriental Group

Ms He Haoyu, Vice President of FLTRP, will be the Chairman of Innova Press Limited. Mr Richard Peacock is appointed as the President of Innova Press Limited. In his speech, Mr Peacock expressed his confidence in Innova, saying: “We are indeed privileged to be working with such influential and cutting-edge partners. As I believe the Chinese saying goes, all things are difficult before they are easy, and the coming year or two will involve a lot of hard work and many challenges. But with the support and good will of our partners, we are confident that we will achieve our goal of becoming a leading and truly innovative international publisher. ”


About FLTRP (UK) Limited

FLTRP (UK) Limited, registered in London in 2014, is the wholly-owned overseas subsidiary of Foreign Language Teaching and Research Press (FLTRP). FLTRP was founded in 1979 by the Beijing Foreign Studies University. Since then, it has grown into a renowned foreign languages publisher and university press in China. Each year, around 1,000 new titles are published by FLTRP in about 50 different languages. Its publications range from academic and educational works, to humanities and social sciences, natural sciences, and general reading and children’s books. Now, “FLTRP” stands for more than just a publishing house, it is also an all-round educational services provider, as well as an innovator in the creative business. FLTRP has developed international partnerships with more than 600 partners. Long dedicated to bridging Chinese and other cultures, FLTRP is well-positioned to tell China stories to other parts of the world. The mission of FLTRP is “recording human civilization and bridging different cultures”.

About Hujiang Ed Tech

Headquartered in Shanghai, China, Hujiang Ed Tech is a leading online education company that strives to make high-quality education more accessible and enjoyable through mobile learning applications, online courses, and online visual classroom platforms. Serving over 150 million users (including 120 million mobile users) in China, Hujiang EdTech has become China’s EdTech unicorn company, with a valuation of over 1 billion USD, and offers a wide range of online educational programs. Tens of thousands of teachers as well as institutions and publishers are brought together on the Hujiang platform.

About Elite Concept Holdings Limited

Elite Concept Holdings Limited is a HK-based wholly-owned subsidiary company of New Oriental Education & Technology Group (New Oriental Group). New Oriental Group was born out of the Beijing New Oriental School established on November 16, 1993. At present, the Group’s core business is training, providing an array of educational programs and training systems. With 23 years’ consistent efforts, the Group has achieved huge advances in elementary, middle, college and occupational education, educational R&D, overseas study consultation, and cultural industries. The top private educational organization in China, New Oriental Group has set up 77 schools and over 855 training centers, and trained nearly 30 million students cumulatively in China.